Toyota RAV4 GXL 2018 Review
Toyota RAV4 GXL 2018 Review

Toyota RAV4 GXL 2018 Review


Toyota is used to taking hold of a market segment and giving it a good old throttle. For years, the Corolla was king, the Camry was not only made and bought here but sent overseas, and a funny looking, high-riding hatchy sort of four-wheel drive thing came along in 1994. It had a dumb name, attracted opprobrium for not being a proper off-roader, and was an instant hit.

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That was the RAV4, and for years it was quite successful, building the niche small SUV segment with Suzuki, and with Honda tagging along for the ride. It was cosy. Then everyone woke up and realised what they'd been missing out on - the CX-5, the ix35, the X-Trail, the Forester: they all came to cut Toyota's lunch. And what happened? A funny thing, actually. The RAV4 kept on selling, despite not being the latest whizz-bang machine. How did this happen? Well, first, the market was expanding to take these new competitors, but secondly, the Toyota must have been, and must still be doing something right to keep selling the way it does.

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